A campaign about goats
for a brand that has an owl logo.
Buho, the beer brand had a simple ask - to appeal to the millennials.
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What better way than to reposition these young ones (who've lived through three recessions, pollution, dwindling resources and a frikkin pandemic) from being called lazy and entitled, to being the greatest generation of all time.
The GGOATS. To give them a drink that's worth it.
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And yes we also fought the extreme temptation of using the owl motif.
Life is tough. Have a Buho.
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(Click images to expand)
The Mood video.
The teaser posts below. (Hit arrows to view more / Click to expand)
Post launch creatives. (Hit arrows to view more / Click to expand)
A bit more of why we are the greatest. (Click arrow keys to view / Click to expand)
We made a custom crate.
And some cool merch made of trash.
Note: This is from a concept presentation, pending approval. Few images are copyright to respective owners.