Lapis Bard, the men's accessories brand of William Penn, is super proud of its genesis and origin story. From being a boutique store in London to a nationwide name in leather.

 

So when they wanted to do a brand campaign, it was clear to us that Lapis Bard products were meant only for men with real stories to tell. And from this came the old jungle hashtag, #LegendHasIt to give both the products and the men who would own those, some truly outrageous claims.

​

(Click images to expand)