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Can't get simpler than
Lee Classics Denim.
The Classics range of jeans from Lee is a collection of the best-sellers across seasons, which are usually the simplest, no-frills apparel possible.
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Hence our campaign + packaging also had to be as simple as it could.
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(Click images to expand)
We also designed a carry bag for this range, which was just - A SHEET OF PAPER.
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