Open Bank - No Conditions Apply

A bank that works on your terms

with a campaign that flips

marketing's most* infamous symbol.

Everyone dreads the asterisk. The hidden terms and conditions are the reason why most too-good-to-be-true things, aren't.

With Open Banking, transparency is back and how. They are here to change the nature of business finance in a big way and the campaign had to reflect that.

Hence we took the asterisk, blew it up life size, broke it, and then made it our own.

To show what a life #OnYourTerms looks like.

Starting with teasers. (Click to expand)

Followed by the reveal. (Click to expand)

With a slew of feature posts expanding on the idea.

(Hit arrows to view more / Click to expand)

1/10

We spoke about their ultra cool card too. (Click to expand)

Note: This is from a concept presentation, pending approval. Few images are copyright to respective owners.