The Gixxer was a niche bike, with a rather small fan following.

We turned that into one of its facets, for its relaunch.

The fact that it is really Not For Everyone.

The common man's scooter, Access, had one main advantage over its competitors.

High power combined with industry leading mileage.

We shouted that from the rooftops, in a language everyone would understand.

That it is a mild drunkard.